Barry Schwartz, psicologo Americano, descrive in questo TED in che modo la vastissima varietà di scelta presente nella società moderna produca paradossalmente paralisi e insoddisfazione anzichè benessere e felicità.
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Sille Krukow is Behavioural designer, member of iNudgeyou and Affiliated to The Wales Center for Behaviour Change & The Danish Nudging Network. She works with developing nudges and design to change behaviour. In this TEDx she explain in a simple way the basic priniciples of Behavioral Economics, showing with concrete examples what nudge is and how it can solve many daily life problems with little resources